Shark Tank Businesses: Complete Study of Brands, Deals, Revenue & What Happened After the Show
Most people watch Shark Tank for entertainment.
Entrepreneurs should watch it for education.
Behind every 10-minute pitch is a compressed MBA in:
- Product-market fit
- Valuation psychology
- Margin structure
- Investor negotiation
- Retail scalability
- Risk assessment
- Founder mindset
Shark Tank is not just a television show.
It is one of the most transparent public laboratories of entrepreneurship in the United States.
Over 15+ seasons, thousands of founders have revealed their numbers on national television — revenue, margins, ownership, debt, growth rates — information most private companies never disclose.
And yet, most viewers focus only on:
“Did they get a deal?”
“Did they fail?”
That is the wrong question.
The right question is:
What can we learn from their structure?
This page is the master KnowAtlas index of Shark Tank brands — tracking deals, investors, exits, ownership, outcomes, and strategic lessons.
Every brand listed below links to a full standalone deep case study.
What Is Shark Tank — And Why It Matters
Shark Tank is a U.S. business reality television series where entrepreneurs pitch their companies to a panel of investors (“Sharks”) in exchange for equity.
But its importance goes far beyond entertainment.
It matters because:
- Founders reveal real revenue numbers publicly
- Investors explain why valuations are unrealistic
- Margin discussions happen in real time
- Risk vs reward becomes visible
- Equity dilution is negotiated openly
- Scaling challenges are exposed
Very few business environments offer this level of transparency.
For serious entrepreneurs, Shark Tank is:
- A live investing classroom
- A valuation psychology case study
- A distribution strategy lab
- A capital allocation tutorial
This pillar page tracks what happened after the cameras stopped rolling.
Shark Tank Brand Master Index (20 Notable Companies)
| Brand | Founder | Shark Deal | Investment | Equity Given | Shark Investor | Exit / Valuation | Current Status | Tag | Full Case Study |
|---|---|---|---|---|---|---|---|---|---|
| Scrub Daddy | Aaron Krause | Yes | $200K | 20% | Lori Greiner | $250M+ lifetime sales | Active | 🔥 Big Win | Read Case |
| Ring (DoorBot) | Jamie Siminoff | No | — | — | — | Amazon acquisition $1B+ | Acquired | 🚀 Billion Exit | Read Case |
| Bombas | Heath & Goldberg | Yes | $200K | 17% | Daymond John | $100M+ annual revenue | Active | 🔥 Big Win | Coming Soon |
| Squatty Potty | Edwards Family | Yes | $350K | 10% | Lori Greiner | $200M+ sales | Active | 🔥 Big Win | Coming Soon |
| Tipsy Elves | Mendelsohn & Morton | Yes | $100K | 10% | Robert Herjavec | $100M+ | Active | 📈 Strong Growth | Coming Soon |
| Kodiak Cakes | Joel Clark | No | — | — | — | Majority stake sold (est. $200M+) | Acquired | 🚀 Strategic Exit | Coming Soon |
| The Bouqs Co. | John Tabis | No | — | — | — | $100M+ valuation | Active | 📈 Scaled | Coming Soon |
| Plated | Nick Taranto | Yes | $500K | 6% + advisory | Multiple Sharks | Sold ~$200M | Acquired | 🚀 Exit | Coming Soon |
| Bantam Bagels | Elyse & Nick Oleksak | Yes | $275K | 25% | Lori Greiner | Sold to T. Marzetti | Acquired | 🚀 Exit | Coming Soon |
| Groovebook | Whiteman Couple | Yes | $150K | 80% | Mark Cuban & Kevin | Sold to Shutterfly | Acquired | 🚀 Exit | Coming Soon |
| Cousins Maine Lobster | Lomac & Tselikis | Yes | $55K | 15% | Barbara Corcoran | $50M+ revenue | Active | 📈 Franchise Growth | Coming Soon |
| Simply Fit Board | Hoffman & Clark | Yes | $125K | 20% | Lori Greiner | $160M+ | Active | 🔥 Big Win | Coming Soon |
| Wicked Good Cupcakes | Hickey Family | Yes | $75K | Royalty Deal | Kevin O’Leary | Acquired | Acquired | 📈 Royalty Model | Coming Soon |
| Lollacup | Lim Family | Yes | $100K | 40% | Mark Cuban & Robert | Moderate growth | Active | ⚖ Stable | Coming Soon |
| Breathometer | Charles Yim | Yes | $1M | 30% | Multiple Sharks | Shut down | Closed | ❌ Miss | Coming Soon |
| ToyGaroo | Nikki Pope | Yes | $200K | 35% | Mark Cuban | Shut down | Closed | ❌ Miss | Coming Soon |
| DoorBot | Jamie Siminoff | No | — | — | — | Rebranded → Ring | Rebranded | 🚀 Turnaround | See Ring |
| Blueland | Sarah Paiji Yoo | Yes | $270K | 3% | Kevin O’Leary | $100M+ est. | Active | 📈 DTC Growth | Coming Soon |
| Pipcorn | Jen & Jeff Martin | Yes | $200K | 10% | Barbara Corcoran | National retail | Active | 📈 Growth | Coming Soon |
| Talbott Teas | Shane & Kurt | Yes | $250K | 35% | Kevin O’Leary | Sold to Jamba Juice | Acquired | 🚀 Exit | Coming Soon |
Tag Meaning System
🔥 Big Win — Massive revenue scale
🚀 Billion / Major Exit — Acquired at large valuation
📈 Strong Growth — Scaled significantly
⚖ Stable — Survived, moderate growth
❌ Miss — Shut down or failed
🔄 Turnaround — Rejected but later succeeded
This tagging system allows fast strategic comparison across brands.
What This Data Reveals
After analyzing dozens of Shark Tank companies, several patterns emerge:
1. Exposure Is a Multiplier — Not a Strategy
Shark Tank creates awareness spikes.
Only operationally prepared companies survive the demand.
2. Retail Distribution Beats Viral DTC
Many of the largest winners (Scrub Daddy, Squatty Potty, Simply Fit Board) scaled through retail — not just online sales.
3. Rejection Does Not Predict Failure
Ring and Kodiak Cakes both succeeded massively without closing a deal.
4. Margin Structure Determines Survival
Low-margin hardware businesses face scaling stress.
High-margin consumables scale easier.
5. The Right Shark Matters
Lori Greiner’s retail expertise helped Scrub Daddy dominate shelves.
Kevin O’Leary often structures royalty-heavy deals.
Investor fit can change trajectory.
Why This Page Exists
This is not a fan page.
This is a structured entrepreneurship database.
Each brand listed above has — or will have — its own detailed case study following the KnowAtlas Brand Deep Dive™ framework, covering:
- Origin story
- Pitch breakdown
- Valuation analysis
- Unit economics
- Post-show strategy
- Growth timeline
- Strategic lessons
- Exit details
This page acts as the central hub connecting them all.
Over time, this index will expand to cover every Shark Tank business, building one of the most complete public breakdown libraries available.
How To Use This Resource
If you're a founder:
- Study margin-heavy businesses
- Compare deal structures
- Analyze valuation negotiation
If you're an investor:
- Observe founder psychology
- Identify scalable categories
- Compare exit paths
If you're a student of business:
- Watch the pitch
- Read the KnowAtlas deep dive
- Compare what was predicted vs what happened
That is where real learning happens.
Final Thought
Shark Tank is not about winners or losers.
It is about:
- Risk pricing
- Execution speed
- Capital leverage
- Market timing
- Distribution advantage
The show is a gem of business intelligence — if you treat it like one.
And this page is your structured gateway into that intelligence.
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